![]() ![]() ![]() It’s virtual aisle after virtual aisle of amusing, offbeat, baffling objects and gag gifts, a Dollar General mixed with Etsy, with a dash of Spencer’s.Ī little over a year ago, Temu didn’t exist. A set of hair clips in the shape of Danish biscuits for $2.49. An earbud-cleaning set (for getting into the tiny crevices) for just 98 cents. A pair of wireless over-the-ear headphones for $6.80. The loud and disorienting introduction is also your first clue into what Temu offers: a dizzying circus of dirt-cheap things. Such promotional offers and games are brazen enough to catch the eye - or turn off a skeptical shopper completely. This carnival barker’s pitch is Temu’s opening gambit it’s how the company hopes to draw you in and keep you coming back. Cold hard cash right into my wallet? Well, no: $300 worth of coupons, which, on Temu, can buy you selected home goods, cutesy electronics, apparel - really, anything you can imagine. But wait, there was more - if I checked out in the next 10 minutes, I could net a cool $300. ![]() The spinner landed on “1 more chance.” I spun again, and this time, I won $200. The first time I opened the app for Temu, the viral Chinese shopping site, a pop-up greeted me: I could spin a wheel to win $200. ![]()
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